Is ad-blocking going to kill the web? It is easy to install browser extensions, like ad-block plus, that strip out a lot of the advertising; Opera even has a built in tool. It means a bit less visual distraction and a quite a lot less unnecessary bandwidth usage so, from the user perspective, it is a good thing. However, advertising is what keeps many websites running. Should I let the ads appear, pay for certain websites or just stick with the ones that don’t aggressively seek to persuade you away from ad blockers? I’m inclined towards the last answer: good bye, Webmonkey.com – you were an interesting news source but I got fed up with your ad blocking blocking.
Should I pay instead? Possibly – but the select sites I subscribe to need to offer real value. Perhaps that is a rant for another day though.